“Work harder”
— Imperius.
Imperius
Our company is committed to serving our athletes and getting them the help they need to be their best. We specialize in strength and conditioning, nutrition advice, specific sports training, recovery methods, and more. Our staff is equipped with trainers that can tailor workout and diet programs to any athlete. Each client will receive an experience that is completely original and personalized to themselves.
Why?
We believe that every human is entitled to the right to work hard and achieve what may seem out of reach to others
Chris Ripley
Chris is a 28-year-old outside linebacker in the NFL, who is former MVP and 6x Pro Bowler. Chris understands how important his body is, given that it is practically his business. He pays much attention to this workout regimen, nutrition, and recovery to make sure he is operating at 100%. After trying many different trainers and performance coaches, he still has not found the right fit with a company that can provide a full range of services.
Kelsey Washington
Kelsey is a 23-year-old up and coming player in the WNBA after winning Rookie of the Year last season. With the WNBA gaining popularity, Kelsey is determined to be a face for the league and must continue to improve every year. She loves the game of basketball and wants to break down barriers for girls who would like to play professionally as well.
Brand Voice: Imperius mission is driven by passionate individuals, both staff and clients. We work at a level of optimism to break traditional barriers. We also focus on motivating people to be the best they possibly can be.
Brand Look: Imperius has a driven, versatile, and sharp look to their brand. Our programs are designed to build for optimum performance. The following images will give you an idea:
an idea:
Gold’s Gym strengths lie in their diversified brand that can target and market to many customers, they take a strong discipline to their product and services offered, and they are constantly doing research and development to ensure a growing product.However, there is always a risk to liability and lawsuit issues. There is opportunity in the growing health and fitness industry, growing demand of weight management products and services, and people willing to pay more for their services. They are threatened by trends and habits changing what consumers may want, counterfeit goods gaining popularity, and the fact their market is highly competitive.
Life Time Fitness is a company that offers a wide range of products and services, and they are very good at seeing potential sites for business and then developing their fitness centers by performing good research prior to the process. However, they have only heavily concentrated areas of business. Essentially, some regions and places have no facility in range. Their opportunities lie in several expansion initiatives, an online retail market for their products, and a positive outlook for the weight management market. They are threatened by various laws and regulations that are strict for the company to work around, and as mentioned before, there is intense competition in the health and fitness industry.
https://docs.google.com/presentation/d/1yMPVW82trNX_c45iDDS9YbSVYVQlxQnYh1R1tqt4bnQ/edit?usp=sharing
Alessandro Gonzalez Digital Media 